The Karma Project Spring 2025: Donate & Enjoy a $75 Gift Card

The Karma Project is back for Spring 2025, and we’re inviting you to make a difference in the lives of women in our community. New this year: We are partnering up with Gems for Gems for the first time and encouraging jewelry donations for our wardrobe trade-in.

This clothing drive is a win-win situation for everyone involved. De-clutter your closet, support the women in your community and pick up something new for yourself!

How it works:

1. Donate

Bring in a minimum of two items - clothing, shoes, accessories, or jewellery (of course, more is always welcomed).

2. Drop Off

Drop off your donations at any Blu’s location. We encourage clothing be clean, freshly laundered or dry-cleaned.

3. Receive

Enjoy a $75 Blu’s gift card. Instantly valid toward any regular-priced purchase of $350 or more.*

For this season’s clothing drive, we’re excited to collect JEWELLERY as well! 
Your donations will support women affected by domestic abuse and those navigating life transitions, helping them rebuild their confidence and lives.

*The Karma Project gift card is valid on regular-priced purchases of $350 or more. Not valid on trunk shows, special orders, or previous purchases. Limit one per customer. It cannot be combined with other offers. The gift card expires on Sunday, April 21, 2025.