The CORE is thrilled to partner with End of the Rainbow Foundation as we come together to celebrate Calgary Pride Week!

End of the Rainbow Foundation is a registered charity that supports LGBTQ+ refugees fleeing their countries of origin and assists them in obtaining housing, essentials, language classes, and other settlement supports in addition to various peer support programs.

End of the Rainbow is hosting a lunch-hour activation on August 27 from 11:30 a.m. to 1:00 p.m. at the Pride display located on Level 2, across from Purdy’s. The activation will feature swag giveaways and information about the organization and how you as an individual can support.

Additionally, starting August 25 to September 1, snap a photo with our Calgary Pride Week display and tag us (@COREShopping) in your social media post or story with the hashtag #FindYourselfDowntown to be entered for the chance to win a $50 CORE Gift Card. For every photo, the CORE will donate $1 to End of the Rainbow.*

*Up to $500. Winner will be selected on September 2, 2025, at 3:00 p.m. MST.